Thank you for your interest in the Chelsea Fringe, the alternative garden festival. Here is some of the information you may need to take part in 2017.
The Chelsea Fringe is held each year over two weeks in May and early June at the time of the RHS Chelsea Flower Show. The Fringe complements this famous show and operates with the support and endorsement of the Royal Horticultural Society but the two organisations are entirely independent. 2017 will be the sixth edition of the festival.
The aim of the Fringe, as an alternative garden festival, is to celebrate and encourage a broad range of people to participate in the excitement around plants, flowers, gardens and gardening at this time of year. We have an open-access platform and our team of friendly volunteers will help facilitate and advise individuals and groups in the creation of exciting and innovative horticultural interventions, community initiatives, art happenings, walks, talks, exhibitions and other events. Participants are exciting, original, eclectic, inclusive and push the boundaries of what is usually considered appropriate in garden/landscape design.
Once you have an idea for a project, please get in touch with us via email@example.com. We can let you know whether it sounds right for the Chelsea Fringe. We’ll also help you with information and support from our central committee and put you in touch with your local group of volunteers.
The Chelsea Fringe will list all events through its website and via its media partners. In return for registration, participants will receive: official inclusion in the Chelsea Fringe website listing and on any printed map or brochure that is produced (subject to deadlines); Chelsea Fringe branding materials for display on site; potential benefit from the overall publicity campaign surrounding the Fringe, including television and social media; support provided by the Chelsea Fringe organisational hub.
The Chelsea Fringe itself is an umbrella organisation. We cannot provide the funding for or organise and solely market the project on your behalf. But again, we will help in any way we can and share knowledge and networks through which you can promote and progress your events.
We expect projects to have a particular venue (or start/end point). Some may have generally free access, with times for special events (talks etc) ticketed during the festival period. This aspect should be remembered in your registration submission. The Chelsea Fringe HQ cannot be held responsible for the safety of visitors or those working on site at events/projects held under the banner of the Fringe. It is the responsibility of the organisers/participants to evaluate and arrange relevant security, health and safety, accessibility, insurance, policing and local authority permissions and notifications.
Formal registration of events and participation in the Chelsea Fringe is open; it is necessary to register in order to be a part of the Fringe. Early registrations may benefit from longer visibility and early PR activity. There are several tiers of registration (the level will be at the discretion of the Chelsea Fringe):
Standard registration: £155
Larger charities rate: £105
Colleges, hospitals, museums, schools and other public institutions: £105
Small community gardening groups, run by volunteers: £30
Individual self-funded artists and designers: £30
Web-based projects: £25
There is an early-bird rate of 10% off until the end of March 2017.
Each organisation need only register once; any additional projects from the same organisation can be registered at the rate of £1 per project.
The only other payment due – if applicable – to the Chelsea Fringe is a levy of 10% on tickets sold for events at the venue during the duration of the Fringe. In addition, it will be mandatory for Fringe participants to display the branding/logo of the Chelsea Fringe and its headline sponsor, using the branding materials provided. It is also mandatory to use the Fringe logo on any promotional materials, web-pages etc.
That’s it! We hope you feel inspired to get a project off the ground, and we look forward to working with you on the Chelsea Fringe Festival 2017.